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Based on quality, brand as wing, Push zipper industry to high quality

2018-12-11 点击数:817

Today, China is at a historic juncture that makes people feel upbeat and full of ambition. From nothing to nothing, from backwardness to leadership, we have gone through 40 years of spring and autumn, and the enterprise is undoubtedly an important initiator of this revolution. It is also an important beneficiary of winning. The small zipper industry is wrapped in it, and a lot of entrepreneurs have written one magnificent chapter after another with the tireless spirit of innovation. In March this year, the high quality development put forward in the government work report was not only a precise judgment on the future development of China's economy, but also made an almost perfect summary of the past development of the Chinese economy. The dynamics of the show come from a variety of factors, and clearly, quality and brand play a small role compared with the huge scale effect.

 

High quality and high speed

 

Now, speed and quality have come to a point where there must be a trade-off.

 

Not long after the argument that China's economy changed from a stage of high growth to a stage of high quality development, the United States premeditated to launch a trade containment against China's development, the outcome of which is still indeterminate. But there is reason to see it as a wake-up call for China's economic transformation. National competition is the competition of economic strength. Trade war has broken the balance of cooperation between the international community for a long time, revealing precisely the cruel and realistic side of the competition among great powers. The strength that we were proud of did not bring us relief, but made us face more urgency of adjustment.

 

For enterprises, new wisdom is needed in the face of the more complicated competitive situation coming up in the international community, from one environment to the other. Just as it is futile to run even on the wrong path, the old development model and successful experience are faced with a situation of abandonment, and how to move towards high quality is no longer an issue of choice or non-election. But how to develop on this road as soon as possible to find themselves, learning better.

 

At present, the best cutting point of industrial transformation is to focus on quality and brand, quality-oriented, brand as wing, can lead the industry to fly higher and farther. This reflects the connotation of high quality development, and the growth of enterprises will not depend on speed. This is a long-term journey of quality and efficiency. Quality improvement is the guarantee of quality, leading and supporting brand competition by quality. The competition is efficient.

 

Creating Industrial Innovation Mode with "New Product and equipment", paving the way for raising quality

 

In recent years, the Chinese zipper industry has been maturing, mainly for the variety of products showing a happy situation, the scope of application has been rapidly expanded, zipper fashion role has become the leader in the accessories, But in the face of fierce market competition, especially in the international high-end market competition is still in a disadvantageous position, the reason is that, in addition to the lack of innovation, it ignores the essence of product competitiveness, that is, quality.

 

From made in China to made in China, it is the most important to change the development of zipper industry. But the so-called long-term accumulation is not easy to solve, the pressure of transformation comes from the urgency of adjustment. In the face of the overall requirements of high-quality development, it seems difficult for a single enterprise to break through. Last year, the zipper branch established itself in the needs of industry development. Under the background of supply-side reform and three-product strategy, this paper puts forward the basic conception of new product sharing supply chain and research and development alliance of high-end zipper equipment, and puts forward a feasible new way of cooperation for product development.

 

New product sharing supply chain-an incubator for zipper quality products. Zipper products not only long technology, product specifications are a variety of, infinitely varied. This is providing a rare opportunity for the industry to integrate resources and cooperate in the division of labor. Looking at the whole industry, the competition in the industry is extremely fierce. The establishment of a new product-sharing supply chain, on the one hand, motivates enterprises. In particular, "small and beautiful" enterprise innovation passion, and then in the industry to establish a good atmosphere of innovation; On the other hand, for brand enterprises, there is no doubt that the internal supply mechanism has been increased to open up the transportation channels of the industrial chain of high-quality new products. To achieve economies of scale, it can mobilize superior resources, improve the efficiency of product development, and set aside time and funds for further improvement of quality. Market itself is the best way to test product quality, new product supply chain, not only choose new, but also select the best.

 

Zipper high-end equipment R & D alliance-a zipper quality product booster. High quality products can not be separated from high quality equipment, high efficiency and high quality are the value of equipment research and development and equipment replacement. "the price can be high, but the quality must be good," is the prevailing market psychology. Seeking high quality and stable equipment supplier is the main problem for Chinese zipper enterprises to deal with the competition in downstream market. And the high-end equipment R & D alliance is precisely to give full play to the equipment enterprises' expertise in certain fields of technology, and at the same time, through the alliance operation, it not only relieves the worries of the equipment manufacturers, but also accurately matches the actual needs of the zipper manufacturers. The efficiency of equipment research and development is greatly improved.

 

A country is strong because of quality, and an enterprise is born by quality. The operation of new product and equipment alliance is not only an effective method to promote the development of industry to high quality, but also paves the way for industry to increase variety and improve quality to win industry transformation.

 

Brand for high quality development, intellectual property alliance to protect

 

As an important component of the national three-product strategy, the importance of the brand is self-evident. However, with the development of zipper in China, the proportion of brand enterprises in the industry is still small, but a strong industry must have a strong brand. The other end of the brand is the innovation ability of the enterprise, innovation is the inevitable requirement of high quality development, so the industry can not move to high quality development without the help of the brand. If brand is the wing of high-quality industry, intellectual property right is the umbrella of high-quality development. The innovative ability of an enterprise reflects the ability of the enterprise to protect and use intellectual property rights, without strong knowledge The ability to recognize property rights is not enough to build a lasting brand. But there is no doubt that Chinese zippers need to do more on the path of brand and intellectual property studies.

 

Since last year, Chinese zippers have been continuously promoting and planning "good zippers, made in China" brand propaganda programs throughout the industry, and the China Zipper intellectual property Protection Alliance has been established to help zippers' industry influence. Enhance the industry's awareness of intellectual property protection, crack down on the industry's intellectual property rights infringement, thus creating a better market environment for the brand shaping, for the brand to the international escort.

 

Today, brands are dazzling. It can be imagined that it is difficult for a brand to stand out in the industry. The establishment of a brand requires not only the accumulation of time, but also a certain historical opportunity, with the help of a Chinese zipper brand propaganda plan. To enhance the brand influence of zipper industry as a whole, and then affect the downstream clothing, luggage industry, can be regarded as an effective way for enterprises to gain brand competitiveness. Quality is at home, brands are outside, and high quality development needs to be seen by the industry. Some people say that today's market is scarred and cruel. But in the face of the requirements of high-quality development, enterprises still have a lot to do, just as Premier Li Keqiang has said. This is an era of unlimited innovation, unlimited hope, and a time of development and evolution. Innovation is the constant theme of entrepreneur, and quality and brand are the foundation and guarantee of enterprise forever.

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